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Translated from French with the help of AI; the French text prevails.

Hoi

Hoi

Swiss German

Said in eastern Switzerland

Hi

Hoi zäme — to several people

St. Gallen

See it on the map

Where it comes from

Hoi is a young greeting, quite literally. When the Schweizerisches Idiotikon, the great dictionary of Swiss German, wrote its entry hoi in the 1880s, the word greeted nobody there yet: it was a call of herders and carters to steer or drive on their cattle, and a “come on, get going!” shouted at people. According to Wikipedia, which draws on dialect research, the sense of “hello” only appears in the 20th century.

And it appears in eastern Switzerland. Around 1925, Anna Zollinger-Escher, in her thesis on forms of greeting, records it in Appenzell Ausserrhoden, the Toggenburg and the Werdenberg, mostly among boys. The Atlas of Swiss Folklore sees it at that time as a brand-new fashion among the pupils of the cantonal schools of St. Gallen and Frauenfeld. That the herders’ call became the schoolboys’ greeting remains likely, though unproven.

Since then Hoi has won over all of German-speaking Switzerland, even if part of the west, from Basel to Bern and from Fribourg to the Valais, still sometimes turns its nose up at it. It is a familiar greeting: you say it to people you are on first-name terms with.

In use

For one friend, a single word will do; for a whole group you add zäme, “together”:

  • “Hoi Lea, wie gohts?” – Hi Lea, how’s it going?
  • “Hoi zäme, mir sind do!” – Hi everyone, we’re here!

Sources: German Wikipedia, “Hoi (Interjektion)” and “Grüezi”, after the Schweizerisches Idiotikon (volume II, column 860), Anna Zollinger-Escher’s thesis (1925) and the Atlas der schweizerischen Volkskunde.